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Bronners Christmas Wonderland

Indoor Free
Offbeat, Touristy
25 Christmas Lane, Frankenmuth, MI
URL: Bronners Christmas Wonderland...  Phone: 989-652-9931
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Activity Overview

Bronner's Christmas Wonderland is a retail store in the small Michigan town of Frankenmuth that is solely dedicated to selling Christmas-related items. In fact, it claims to be the World's Largest Christmas Store!

Just driving to the store is a family activity in itself - if you come in the evening you'll pass thousands of lights that illuminate Christmas Lane before reaching the entrance, which is decorated with giant 17-foot tall Santas and a 15-foot tall snowman. Once inside, be prepared to spend a while exploring the thousands of Christmas products for sale.

Things to Do

  • Explore the store! It is open year-round, so you can even visit in the middle of summer and buy next year's Christmas tree ornaments if you want. They sell lights, ornaments, stockings, nativity scenes, advent calendars, and almost any other Christmas-related item you can think of!
  • Take your children to Bronner's in November so that they can hear St. Nicholas tell the story of how he became Santa Claus. The traditional holiday performance is popular with children of all ages due to its focus on audience participation.
  • Visit Santa between late November and Christmas so that your little ones can tell them what they want to find under the Christmas tree. They can also have their photo taken with Santa for free, so make sure to bring your camera!

Bronner's Christmas Wonderland Insider Tips

  • Check the events calendar on the Bronner's website. Most of the store's family-friendly activities take place before Christmas in November and December.
  • Don't worry about getting hungry - the store has its very own food court that sells drinks, chips, baked goods, soups, sandwiches, salads, and tempting desserts like chocolate mousse pie.
  • If you're planning to visit right before Christmas and don't like to spend too much time crowds, decide what you want to buy in advance by looking through the over 50,000 items available on their official website.
  • Go to the Bronner's Christmas Wonderland website to print out a coupon for a free ornament with a $30 purchase, or see if any other offers are available!

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